Daily lectures about media and mass communication have me pondering the role of future media professionals. As we delve through the history of each medium, I observe a keen interest held by the students for the stories that shaped our media past. They are engaged in the total concerns--historical, political, economic, cultural, technical--which serve as the foundations of our business. Their questions are sharp, concise and cogent. Clearly, this is a generation enveloped within media, but not frightened by it.
I am so hopeful for the mass communication and media future because of these clear-minded students. Insightful minds who bring laptops to class and who search the web while hearing a new media term or viewing a new concept within a PowerPoint. They are engaged researchers already at this stage of their academic careers.
Every professor questions the methodology of her or his own teaching. This illustration points to the very root of pedagogy; however, it is the engaged mind of the learner that is the summation of education.
I feel that a massive change is coming. It's hard to keep up with the trends. Just as I get a computer that can burn DVD's (as unethical as that is), DVD's are on their way out. Now its iPods and Harddrives, Netflix and Hulu. And as far as video games go, we are getting away from hard copies and focusing on downloads and updates...The same can be said for music. What happened to the good ol' days? It's not a matter of whether or not we are afraid, its almost a matter of necessity. If we slip up and miss out on a new medium, we are behind. Who wants to be behind?
ReplyDeleteUnfortunately for the people who are so used to the "good ol' days," we are increasingly moving into a purely digital world. It has been years since I walked into a store a purchased a hard copy of any form of media. Thanks to iTunes, Netflix, and Hulu, there is no need for it. Everyone today wants to be able to obtain the things they want faster and easier, hence the turn to eCommerce. For instance, your favorite band just launches a new album. I want it right now, I don't want to wait a couple of hours or days until I can manage to get to the store. With a few simple keystrokes and mouse clicks, you can have an entire music album.
ReplyDeleteIt all revolves around streamlining the way that people receive. To be more to the point with the original post, the people that take advantage of these things are most definitely a step ahead of everyone else. If you don't have a good know how of how technology works these days, you are going to be "left in the dust."
"In my mind and in my car, we can't rewind we've gone to far.Pictures came and broke your heart, put the blame on VTR."
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