Social Media Research

Conventional media research has centered on radio and television for many years.  However, the growing influence of social media calls for a concise focus from a new generation of media researchers.  Perhaps those researchers are currently sitting in our college classrooms.  What can we, as professors, do to guide them and prepare them?

Maybe studies on television and radio will wane, as they are replaced by Internet and social media forms.  If this point is true, then we are charged to allow academic and scientific studies of the influence of social media as class assignments, senior projects, dissertations and journal articles.  Perhaps we encourage students to submit such work to regional or statewide academic conferences.  At Ashland University, we hold a yearly Undergraduate Research and Creative Activities symposium for our students.  Increasingly, student studies and presentations are examined the role of social media on individuals, our society and our world.

Again, what can we do to stimulate and support this impending area?