The Future of Newspapers

As a Journalism and Mass Communication educator, I am often asked about the changing media technology landscape and its impact upon newspapers.  My answer is both direct and reserved.  Media are evolving into forms that appear to change everyday with myriad applications that even software designers did not foresee.  The user, more importantly, is the key to any debate about a medium and future importance.  Newspapers are no different than any other form---television, radio or movies.  The user, viewer, listener or reader has the final say in success.

The need for comprehensive coverage of local, regional, national or international events has been the driving force behind the historical success of newspapers.  The alternative or companion to other news media outlets has given the newspaper business both status and influence.  Will the next generation of media consumers require what a newspaper can provide?  The answer is yes.  That yes, however, must be framed within a future that includes innovative adaptability by all types of newspapers.  Innovation must meet the current, and long-term, demands of a shifting consumer.  Success will be seen by creativity and collaboration.