Sunday, October 31, 2010

TV Networks and Google

When the big three TV networks were in their heyday, they cared little for the outcry that radio was being destroyed by their presence.  After all, TV took all of radio's stars and its most popular programs.  Radio was forced to reinvent itself to survive.

Today those same big three TV networks (ABC, CBS and NBC) are crying foul.  This time they are the ones worrying about a future, and the new media giant is Google.  Google TV promises to provide a seemless and "watch TV shows at anytime" service to consumers.  The networks fear this direct access technology because it could siphon away viewers, undercut advertising and encourage people to discontinue cable TV usage.  These three factors could spell the death knell for network TV as we know it.

If video killed the radio star,then who killed the video star?
Stay tuned!